The four men were wearing dark clothing and masks when they entered the store and began pulling handbags off the wall while employees ran to a back room for safety and called for help, police said.
By the time police arrived, the thieves had fled in a black SUV.
It was all captured in a video posted to Instagram by Katrina Fongwoo. The clip had been viewed more than 7,000 times as of Thursday morning, May 18.
The 25 Dior purses were valued at $120,000, police said. Police are continuing to investigate.
Click here to follow Daily Voice Lyndhurst and receive free news updates.